Visuals · INTERNAL SYSTEM
Image Forge
Brand-consistent visuals generated to specification, with a cost discipline built into the pipeline.
LIVE
INTERNAL
Forge
SYSTEM NOTEThe problem it solves
Image generation drifts. Ask for the same brand twice and you get two brands. Meanwhile every generated image costs money, and the naive path is the most expensive one available.
PROCESS RAILHow it works
[01]
Spec
format, brand rules, aspect ratio
[02]
Route
cheapest provider that can actually do the job
[03]
Generate
batch lane where latency does not matter
[04]
Check
reviewed against the brand spec, not just vibes
[05]
Deliver
filed to the shared drive automatically
SYSTEM NOTEUnder the hood
- A batch lane trades a slower turnaround for a large discount on anything that is not needed in the next minute.
- A spend ladder governs every provider: subscription credits first, prepaid balance next, metered billing last — and each step down has to be justified out loud.
- Brand-critical surfaces are rendered deterministically from HTML and CSS rather than generated, because templates do not drift and image models do.
- Aspect ratios are filled, never letterboxed or blur-padded.
FIELD NOTEWhy it matters
Consistency is a brand asset. A generator that drifts 10% per image is not a saving, it is a slow leak.