< SHELBY/ · FIELD OUTPUT v2026.09
Publishing · INTERNAL SYSTEM

Reelforge

A director and editor layer for short vertical videos: a reel survives as addressable shots, so one shot can be re-rolled without rebuilding the rest.

LIVE INTERNAL RFG
SYSTEM NOTEThe problem it solves

Generated video is paid per second and judged per shot. When one shot is wrong, the usual pipeline re-renders the whole reel and pays for every good shot again.

PROCESS RAILHow it works
[01]
Brief

a reel is described as shots with roles, references and durations

[02]
Proof

a one-credit proof render before any budget is committed

[03]
Render

each shot rendered through the gated video lane, ledger entry per shot

[04]
Cut

the editor assembles shots, captions and the house outro

[05]
Register

the finished reel is handed to the content pipeline; it never publishes on its own

SYSTEM NOTEUnder the hood
FIELD NOTEWhy it matters

Iteration cost drops from a reel to a shot, which is what makes weekly short-form output sustainable.